Top 5 Beauty Retail Apps in Oceania for Q3 2024: Unified Platform Performance

In the third quarter of 2024, the beauty retail app market in Oceania has shown varied performance across the top five applications on a unified platform. Using Sensor Tower data, we can observe trends in downloads, revenue, and active users for these apps.

MECCA - Beauty Shopping saw a notable peak in weekly downloads, reaching approximately 28K in mid-August. This peak was followed by a steady decline, with downloads stabilizing around 6.5K towards the end of September. The app maintained a strong user base, with weekly active users consistently above 100K, peaking at 120K in the week of August 12.

Sephora - Beauty Shopping experienced a consistent pattern in weekly downloads, with numbers fluctuating between 6.5K and 10.4K. Active users showed a similar trend, peaking at over 50K mid-September, before declining slightly to 43.5K by the end of the quarter.

Adore Beauty | Shop Beauty Now had a modest download performance, with weekly downloads peaking at 3.9K in August. The app did not report active user data, and like many in this category, it reported no revenue.

Think Dirty – Shop Clean showed a significant spike in weekly downloads in early September, hitting 5.9K, before settling back to around 1K by the end of the quarter. Weekly revenue saw growth, particularly in late September, reaching up to $711. Active users also increased, peaking at over 12.5K in early September.

CHARLOTTE TILBURY experienced a decrease in weekly downloads throughout the quarter, starting at 5.1K and dropping to just under 300 by the end of September. Active users followed a similar downward trend, beginning at 10.3K and reducing to 6.1K.

These insights from Sensor Tower provide a comprehensive look at the beauty retail app landscape in Oceania for Q3 2024. For more detailed insights and analytics, visit Sensor Tower.